Blackpool Pleasure Beach

Thanks to RUCKUS Networks, Blackpool Pleasure Beach will continue to ensure top-tier guest experiences and superior park and hotel performance

Blackpool Pleasure Beach needed a robust Wi-Fi network to support up to 15,000 guests. The goal was to provide reliable, secure connectivity to enhance business operations and customer enjoyment. Scalability and easy management were also crucial.

RUCKUS delivered with indoor and outdoor Wi-Fi 6 access points, ICX switches, SmartZone, and RUCKUS AI. The new network improved operational efficiency by reducing onsite tickets, replacing physical reporting, and enabling safety checks via app. Guests now enjoy seamless, secure connectivity throughout the park and hotels. The network is scalable, ready to grow with the business.

Requirements for this project

To provide a robust Wi-Fi® network to support up to 15,000 guests
To provide reliable and secure isolated Wi-Fi connectivity to improve business operations
To make customers’ stay more enjoyable
Scalability
Easy management

Challenges

High user density
Security
Management and control
Resulting in an unremarkable user experience

Solutions

RUCKUS Wi-Fi 6E access points (APs): R560s, R760s
RUCKUS ICX® switches
RUCKUS SmartZone™
RUCKUS AI™

Benefits

Improved operational efficiency by:
- Reducing the number of onsite tickets
- Replacing all physical reporting
- Doing safety checks on all the rides
- Doing temperature F&B checks via app
Elevated guests’ experience
Able to scale as the business grows